From first message to closed deal, and every renewal after.
Every enquiry is captured, moved through your pipeline, and followed up on automatically, so nothing depends on someone remembering to check.Deals get closed, payments get collected, and the relationship keeps moving long after.
Every enquiry becomes a tracked customer, every follow-up happens on its own, and the whole relationship stays visible to you, not buried in a chat thread you'll never scroll back to.
Every channel, one record
WhatsApp, Messenger, Instagram, or email: wherever a customer reaches you becomes the same tracked relationship, not four separate inboxes to check.
Follow-up that doesn't forget
When a conversation goes quiet, Orella follows up on its own, so a good lead never goes cold just because nobody remembered to check back.
Always know where you stand
A weekly summary and a live status on every customer, so running the business doesn't depend on keeping it all in your head.
Six tools, all working from the same customer record
Each one handles a different part of looking after a customer, from the first enquiry to the next order. Because they share one record, nothing gets copied from one place to another.
01
Pipeline
Always know exactly where every lead and client stands, and what needs to happen next, without digging through a spreadsheet or trying to remember.
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Proposal
SSSavannah Spice
Won
NLNorthfield Legal
02
Journeys
Follow-up that happens on its own and adjusts to what each person does, so no enquiry goes cold just because no one remembered to check back.
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SentOpenedSilent
03
Omnichannel messaging
Talk to customers on email, WhatsApp, Facebook Messenger, or Instagram, wherever they already reach you, and see whether each message was delivered.
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WA ✓FB ✓IG ✓Em ✓
04
Payments
Get paid by card or mobile money, and send a contract for signature if your business uses one. Neither is required to close a deal, and both live in the same place.
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GHS 1,200Mobile Money · Paid
05
Reports
A plain-language summary in your inbox every week, so you always know what's happening in your business without having to log in and check.
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This week · +18 leads
06
Client portal
Your clients can check exactly where things stand for themselves, any time, without calling to ask.
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Savannah Spice Co.In progress
Watch one enquiry go all the way to payment.
Follow one WhatsApp message to Savannah Spice Co., a sample shop, from the moment it arrives after closing time to the moment it's paid.
Live
Savannah Spice Co.9:47pm
Hi! Do you have the berbere spice blend in stock? 👋
Yes, we do! Want me to hold two jars for you until the morning?
Yes please, send me the MoMo number
New message, unread
Tracked as New Contact
ProofAnswered while you were closed
GHS 1,200Mobile Money · Paid
19:47pm · After hours
The message arrives
A WhatsApp message comes in, well outside business hours.
29:47pm · Instant
Orella catches it
Captured and tracked automatically. Nobody on the team has even seen it yet.
39:52pm · Same night
Proven
An answer goes out the same night, and in that same thread the customer asks how to pay.
43 days later
Won
The enquiry becomes a paying customer, contract and payment handled in the very same thread.
Orella tracks every customer through four stages.
It's the same lifecycle your pipeline already runs on. Each customer is always in one of these stages and moves forward on their own activity, so nobody on your team updates anything by hand.
Acquisition
Every enquiry, on every channel, becomes a record the second it arrives, so nothing is ever left sitting unseen in someone's personal WhatsApp.
Activation
Orella answers enquiries even while you're closed, so a first-time customer never finds out the hard way that nobody was watching.
Retention
You always know who's become a dependable regular and who's gone quiet, weeks before it would ever occur to you to check for yourself.
Churn & Win-back
When someone stops replying, their whole history stays where you left it, so winning them back starts from everything you already know.
Every channel and every payment, connected directly
No middleman API standing between you and WhatsApp, Messenger, Instagram, email, or how you get paid.
Your data stays yours, structurally
Every request goes through the same protections, built into how Orella stores your data.
Tenant isolationEvery organization's data is walled off at the database level, enforced on every query, not just in application code.
Encrypted credentialsWhatsApp, Messenger, and payment credentials are encrypted at rest, never stored or logged in plain text.
Verified webhooksEvery inbound message and payment event is signature-checked before Orella trusts it came from who it claims to.
You're not setting this up alone
A self-serve product with a human behind it, from the first day to every day after.
Setup, done with youSomeone from our team helps you connect WhatsApp and set up your first pipeline, so you're never stuck working it out on your own.
A dedicated account managerOne named person you can reach whenever you need help, who already knows how your business is set up.
Pick the plan that fits how you run your business.
Every plan includes messaging, follow-up, payments, and reports. Retailer plans keep your leads on a flat list, and Orella License adds a multi-stage pipeline you configure yourself. Past that, plans differ in message volume, team size, number of locations, and how much of the setup we handle for you.
Not sure which plan fits? Answer four quick questions.
How many people need access to Orella?
Roughly how many customer messages do you send a month?
Do you run from one location, or several?
Is a simple flat lead list enough, or do you need a configurable, multi-stage sales pipeline?
14-day free trial
Retailer Base
GHS 199/month
A single-location shop, restaurant, or trader, often one person running the whole business
What's included:
WhatsApp, Messenger, and Instagram messaging, connected directly to your business
Every enquiry automatically tracked, start to finish
Automated follow-ups, so no enquiry goes cold
Leads automatically routed to the right person on your team
A weekly digest showing exactly what Orella caught for you
A drag-and-drop builder for your own email campaigns
300 messages and 1 team seat included every month (GHS 0.50 per extra message)
Enquiries that arrive after you've closed get tracked and followed up, so none sit unseen until morning.
